Creating an Effective Presence on Amazon Marketing Best Practices
HR Training
About this Conference
Overview:
With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence.
Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.
The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components.